If you do a web search for the term "business intelligence" or "BI", 
you'll get two points of view - one is focused on how to gather and 
transform raw data into information and the other is focused on the 
process of analyzing and utilizing the information for strategic 
planning. Two parts of a whole, really, since there is no point 
gathering a ton of data unless you can somehow put it to use. Plus it's 
tough to make decisions about what your company/department/process 
should do unless you have enough information to support those decisions.
That got me thinking again about how important it is that ExtendSim has 
an internal relational database capability for storing and managing 
data. An internal database serves as a bridge between the simulation 
model and external data repositories, both to supply data to the model 
and to report model outputs. It also helps that ExtendSim has robust 
tools to facilitate the exchange of data with external sources. For 
example, its ADO (ActiveX Data Objects) capability allows ExtendSim to 
perform high speed data exchanges with external databases such as 
Microsoft Access and SQL Server. And the ExtendSim DB Add-In for Excel 
allows analysts to fully specify an ExtendSim database in Excel, 
including parent/child relationships, formatting, and data validation, 
and then retrieve useful information from the model without having to 
learn anything about simulation or even how to use ExtendSim.
But the storage, management, and transfer of data is only one part of 
the story. What is even more important is that the data gets used in a 
meaningful manner. And that is where simulation comes in. Simulation is 
a low cost, high reward method that allows you to analyze existing 
processes and explore the effect of changes. Likewise you can get 
assurance when designing completely new systems and processes since 
you've simulated their behavior or performance in advance. An 
intelligent way to do business.
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